Unlike other much larger brands in the kayak fishing accessory industry, my product currently isn’t mass produced. For example, other larger kayak accessory companies typically make 1,000 units of a product (or more) for a production run, and that can help bring cost per unit down for the customer. However, with this particular product and initial production run, I manufactured a much smaller amount of units which in turn brings the cost per unit up.
Additionally, to make the Steady Stick system work for this kayak it requires utilizing other trusted supplier products that we are bundling with your purchase in many available configurations. For example, we leverage products from Ram® Mounts, Ketch® and DuBro Fishing where we are required to sell their products at a Minimum Advertised Price (MAP).
On top of all that is a moderate margin that helps us keep the lights on and be able to offer you a best-in-class product guarantee and warranty (see further below).